My Video experience includes concepting, creative project management, production and production support, as well as editing and motion graphics.
HALLOWEEN COLLECTION GIFT GUIDE - Costume Photo Shoot Video
Video edited using b-roll footage. A "behind-the-scenes" photo shoot story was created to promote the 2020 PetSmart"Thrills & Chills" Halloween collection Gift Guide (featuring costumes and toys). Featured in emails, on PetSmart.com and social media channels.
MY ROLE: Concepting, editing, motion graphics, creative project management.
GROOMING SERVICES - "Summer Haircut" Social Media Videos
Social media videos to support Grooming Services campaigns (Summer Haircut, De-Shedding); videos appeared in various sizes & formats for email, Pinterest and Instagram.
MY ROLE: Creative project management and asset delivery to various platforms, partnership with agency and internal Digital & Content teams on creative feedback.
CHEETAH CONSERVATION FUND - "Re-Wilding Campaign" Animation :50
Infographic/Animation created to promote Cheetah Conservation Fund's Re-Wilding Campaign, using CCF photography and video as well as official study results.
MY ROLE: Concepting, editing, motion graphics, creative project management.
DOGGIE DAY CAMP - Promo :30
Video to support Doggie Day Camp Service for use on Petsmart.com, email and social media channels.
MY ROLE: Creative project management and asset delivery to various platforms, partnership with agency and internal Digital & Content teams on creative feedback.
PUPPY TRAINING - "Teething"
Video for PetSmart Services Puppy Training, web and social media.
MY ROLE: Creative project management and asset delivery to various platforms, partnered with agency on production support, real-time production and post creative feedback and approval.
PETSMART CHARITIES - "Our Revolution"
Video for PetSmart Charities, for web, social media and email promotion.
MY ROLE: Creative management; partnered with Content team to develop concept and script; partnered with agency on production, support, on-set creative representation, post-production direction and feedback.